Sylvie Fleury (*1961) is a contemporary Swiss artist whose installation, sculpture, and mixed media work deals with our sentimental and aesthetic attachments to consumerist culture. Emerging in the 1990s, Fleury’s early “shopping bag” installations laid the foundations for a body of work that became as provocative as it is playful. Fleury heralded a new artistic trend by subverting the codes of consumption, creating an interplay between fashion and art, while interrogating the relationship between desire and fetishism.

Photo: Ingo Kniest
Sylvie Fleury
Thunderb
Mrac Occitanie, Sérignan
October 11, 2025–March 22, 2026
Through a pop aesthetic and materials – even objects – borrowed from the worlds of luxury, fashion, cosmetics, and automobiles, Sylvie Fleury exposes the paradoxes of a culture obsessed with appearance and image. She uses the language of advertising and marketing not to sell a product, but to analyze the machinery behind the creation of consumer desire. The artist presents emblematic installations such as Shopping Bags – a ready-made work resulting from a day of shopping – as well as sculptures and paintings that humorously appropriate minimalist works by American modern artists, neon pieces with advertising slogans, videos featuring women and vintage cars, paintings inspired by makeup palettes from famous brands, and an in situ mural as a nod to artist Daniel Buren.
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