Sylvie Fleury (*1961) is a contemporary Swiss artist whose installation, sculpture, and mixed media work deals with our sentimental and aesthetic attachments to consumerist culture. Emerging in the 1990s, Fleury’s early “shopping bag” installations laid the foundations for a body of work that became as provocative as it is playful. Fleury heralded a new artistic trend by subverting the codes of consumption, creating an interplay between fashion and art, while interrogating the relationship between desire and fetishism.
Form Matters, Matter Forms: From Readymade to Product Fetish
Group Exhibition
Kunstmuseum Winterthur
Through November 17, 2024
Starting in the 1960s, consumer products and advertising begin to occupy an increasingly prominent position in art. What had begun as a part of the accumulations of Nouveau Réalisme became the characteristic feature of Pop Art: the transformation of everyday objects into works of art. This strategy stems from the Readymades that Marcel Duchamp began producing in 1913. Although it was still a marginal phenomenon at that time, in emerging consumerism the process was successfully copied and proved to be suitable for the mass market.
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