Fleury’s artistic practice has been exploring the intersections between art, fashion, beauty, pop culture, motorsports and science fiction since the early 1990s. She utilizes the unmistakable visual language of these arenas and draws on their aesthetics and phenomena to examine desire in all its forms, while also radically questioning the paradigms of art history and its male-dominated canon of modernism.

With Égoïste (2023), Fleury explores the creation of identity and a question that resurfaces throughout her work: how do we define ourselves? As is so often the case, she chooses a trenchant motif that allows viewers to find their own answers.

Égoïste (2023) draws on the lettering of an eponymous Chanel fragrance, explicitly “Pour Homme,” and represents one of the first logos that Fleury used for her works.